Why we are your supplier in Birmingham
Over 3,500 self-service laundries across Europe already trust us. We develop chemical solutions designed for the real challenges of the moderately hard water in Birmingham (around 10 °dH) and continuous use in self-service operations.
Formulation for moderately hard water
A balance between efficacy and consumption. Dosing tuned to the moderate limescale content of the water across the West Midlands, supplied largely from the Elan Valley reservoirs, with a bimonthly maintenance protocol.
Guaranteed compatibility
Tested and approved for Girbau, LG, Electrolux, Fagor and Primus, among others. Density calibrated for automatic dosers and peristaltic pumps without blockages.
Foam and odour control
Low foam level (max. 50 mm) for fast cycles without interruptions. Neutralisers that eliminate persistent bad odours in drum and textiles.
Savings through concentration
Concentrated formula: lower consumption per cycle and a 95% plastic reduction thanks to the Bag in Box format. Frees up storage space.
Professional detergents available in Birmingham
High-performance products formulated specifically for self-service laundries. Six core SKUs from the Instaquim catalogue, available with fast delivery in Birmingham.
Blue Gold
Universal liquid detergent for everyday use.
- Maximum versatility
- Excellent value for money
- Easy dosing
Biogold
Concentrated enzymatic detergent for professional laundry.
- High efficacy in short cycles
- Optimum performance 20–40 °C
- Enzymatic action against stains
Eco Wash
EU Ecolabel-certified ecological detergent.
- 100% biodegradable
- Renewable-origin ingredients
- Efficacy comparable to conventional
Rosegold
Gentle detergent for delicate garments.
- Neutral pH for sensitive fabrics
- Protection of delicate fibres
- Built-in softness
Sanitex
Quaternary-ammonium disinfectant.
- Antibacterial action
- Eliminates persistent odours
- AEMPS sanitary registration
Machine Clean
Descaler and sanitiser for washing machines.
- Removes limescale deposits
- Eliminates bad-odour sources
- Extends the service life of your machinery
Verifiable data on our formulas
Full transparency in our formulation. These are the reference parameters for the generic catalogue — each product has its own full datasheet available on request.
Technical specifications
- pH
- 7.5 – 8.5 (neutral-alkaline)
- Concentration
- 40% active ingredient
- Foam level
- Low (<50 mm)
- Biodegradability
- >90% in 28 days
- Density
- 1.05 g/cm³
- Optimum temp.
- 30 °C – 60 °C
Certifications and guarantees
- ISO 9001:2015 — quality management system
- ISO 14001 — environmental management
- HACCP compatible
- AEMPS sanitary registration
- EU Ecolabel (ecological range)
Real solutions in Birmingham laundries
Every formulation responds to problems identified in thousands of self-service laundries. In Birmingham, with moderately hard water, we pursue the balance between efficacy and consumption.
Persistent odours in the drum
Long-lasting deodorising agents that neutralise bacteria and fungi, even in high-turnover machines.
View solution →Excess foam that stops cycles
Low-foam formula (<50 mm) designed for short cycles. Prevents safety lockouts and shortens rinse times.
View solution →Grease and sweat stains
Specific surfactants for proteins and body oils. Effective from 30 °C with no pre-treatment required.
View solution →Musty odour in large textiles
Antimicrobials that prevent mould growth during drying. Effective on duvets and blankets.
View solution →Dosing adjustment for variable hardness
Calibrated dosing and a bimonthly maintenance protocol to balance efficacy and consumption.
View solution →Incorrect dosing
Calibrated density (1.05 g/cm³) compatible with every automatic dosing system on the industrial market.
View solution →Service in Birmingham and surrounding areas
Full coverage across the West Midlands with fast deliveries and local technical service. No middlemen: direct supply from our own factory.
Fast delivery
Optimised logistics ensure continuous supply with no stock-outs in Birmingham.
Moderately hard water
Moderately hard — approximately 10 °dH. Formulation adapted to the moderate mineral content supplied to Birmingham from the Welsh reservoirs.
Technical support
Technical team available across the West Midlands for calibration and incident resolution.
Real results in Birmingham
Laundries in Birmingham already optimising their performance with our products. Real figures with customers anonymised by confidentiality agreement.
Self-service laundry in Birmingham cuts costs by 25%
Self-service laundry · SolihullChallenge
Unbalanced detergent consumption across shifts, with occasional complaints about limescale residue on dark textiles.
Solution
Switch to our specific moderately hard-water formula plus dosing adjustment during commissioning.
Results
- 25% reduction in product costs
- Softer laundry with no residue
- Less machine maintenance
"We'd never had a supplier that calibrated the dose month by month. In Birmingham that difference really shows."
— David, operator, Solihull
Chain across the West Midlands improves customer satisfaction
2 sites · Edgbaston, Sutton ColdfieldChallenge
Persistent bad odours in the drum after continuous use of several shared machines.
Solution
Rollout of the Sanitex sanitising line with monthly technical follow-up over 3 months.
Results
- Bad odour on laundry eliminated
- 20% rise in returning customers
- Savings on machine repairs
"They sorted the odour problem with the sanitising protocol in two weeks."
— Sarah, manager, Edgbaston
Questions about our service in Birmingham
Answers to the most common queries from self-service laundry operators in the West Midlands.
Does your detergent work with the moderately hard water of Birmingham?
Yes. We have specific formulas for moderately hard water and we fine-tune dosing during commissioning. In Birmingham, where mains water typically sits around 10 °dH, the standard protocol combines calibrated dosing with a bimonthly maintenance routine to balance efficacy and consumption.
Do you deliver across the West Midlands?
Yes, we deliver in Birmingham and across the West Midlands on working days. We also cover other parts of the West Midlands.
Do you provide on-site technical service in Birmingham?
Yes. Our technical team travels to Birmingham for commissioning, doser calibration and incident resolution. The first visit usually takes place within 7 days of onboarding.
What is your minimum order volume?
There are no minimum volumes. We adapt format (5 L and 25 L drums or 20 L Bag in Box) and frequency to your number of machines and real consumption.
Do you offer a certified ecological option?
Yes. The Eco Wash range holds EU Ecolabel certification and is available with the same logistics coverage in Birmingham.
We also deliver to other cities
National coverage with fast delivery
Ready to optimise your laundry in Birmingham?
Join the 3,500+ laundries that already trust us. Request a tailored proposal, no commitment.