Why we are your supplier in Birmingham
Over 3,500 self-service laundries across Europe already trust us. We develop chemical solutions designed for the real challenges of the soft water in Birmingham, supplied largely from the Elan Valley reservoirs and continuous use in self-service operations.
Dosing for soft water
A balance between efficacy and consumption. Dosing tuned to the low limescale content of the water across the West Midlands, supplied largely from the Elan Valley reservoirs, with a bimonthly maintenance protocol.
Guaranteed compatibility
Liquid products for automatic dosing with peristaltic pumps.
Foam and odour control
Machine Clean removes the scale and odour-causing deposits that build up with continuous use of the washing machine.
Savings through concentration
Concentrated formula: lower consumption per cycle and less plastic thanks to the Bag in Box format. Frees up storage space.
Professional detergents available in Birmingham
High-performance products formulated specifically for self-service laundries. Six core SKUs from the Instaquim catalogue, available with fast delivery in Birmingham.
Bluegold
Universal liquid detergent for everyday use.
- Maximum versatility
- Excellent value for money
- Easy dosing
Biogold
High-efficacy detergent for self-service laundries.
- High efficacy in short cycles
- Recommended temperature about 40 °C
- Dose 5–10 g/kg according to soiling
Eco Wash
EU Ecolabel-certified ecological detergent.
- EU Ecolabel ES-CAT/039/002
- Effective in short, low-temperature washes
- Efficacy comparable to conventional
Rosegold
Concentrated enzymatic detergent for self-service laundries.
- Effective in short, low-temperature washes
- Removes tough stains and sweat
- Long-lasting scent when paired with Pink Soft
Sanitex
Quaternary-ammonium disinfectant.
- Disinfection and hygiene of laundry
- Eliminates persistent odours
- 4 g/kg in the penultimate rinse
Machine Clean
Descaler and sanitiser for washing machines.
- Removes limescale deposits
- Eliminates bad-odour sources
- Extends the service life of your machinery
Verifiable data on our formulas
Full transparency in our formulation. These are the reference parameters for the generic catalogue — each product has its own full datasheet available on request.
Technical specifications
- pH
- Product-dependent (e.g. Bluegold 8.3 ± 0.3)
- Dosing
- 5–10 g/kg of dry laundry
- Recommended temp.
- ≈ 40 °C
Certifications and guarantees
- ISO 9001:2015 — quality management system
- ISO 14001 — environmental management
- EU Ecolabel ES-CAT/039/002 (Eco Wash and Eco Soft)
Real solutions in Birmingham laundries
Every formulation responds to problems identified in thousands of self-service laundries. In Birmingham, with moderately hard water, we pursue the balance between efficacy and consumption.
Persistent odours in the drum
Machine Clean removes the scale and odour-causing deposits that build up in the washing machine.
View solution →Excess foam that stops cycles
Calibrated automatic dosing to avoid overdosing. Prevents safety lockouts and shortens rinse times.
View solution →Grease and sweat stains
Detergents at 5–10 g/kg and about 40 °C; for tough stains, Q3 applied neat to the stain.
View solution →Musty odour in large textiles
Periodic washing-machine maintenance with Machine Clean to remove sources of bad odours.
View solution →Dosing adjustment for variable hardness
Calibrated dosing and a bimonthly maintenance protocol to balance efficacy and consumption.
View solution →Incorrect dosing
Calibration of the automatic dosing pumps by the Technical Service.
View solution →Service in Birmingham and surrounding areas
Full coverage across the West Midlands with fast deliveries and local technical service. No middlemen: direct supply from our own factory.
Fast delivery
Optimised logistics ensure continuous supply with no stock-outs in Birmingham.
Soft water
Soft to moderately soft — Birmingham is supplied largely from the Elan Valley reservoirs in Wales. Dosing adapted to its low mineral content.
Technical support
Technical team available across the West Midlands for calibration and incident resolution.
Questions about our service in Birmingham
Answers to the most common queries from self-service laundry operators in the West Midlands.
Does your detergent work with the soft water of Birmingham?
Yes. We fine-tune dosing to the water hardness during commissioning. In Birmingham, where mains water is soft to moderately soft, the standard protocol combines calibrated dosing with a bimonthly maintenance routine to balance efficacy and consumption.
Do you deliver across the West Midlands?
Yes, we deliver in Birmingham and across the West Midlands on working days. We also cover other parts of the West Midlands.
Do you provide on-site technical service in Birmingham?
Yes. Our technical team travels to Birmingham for commissioning, doser calibration and incident resolution. The first visit usually takes place within 7 days of onboarding.
What is your minimum order volume?
There are no minimum volumes. We adapt format (10 L or 10 kg bag-in-box; 20 L or 20 kg drums, 25 kg or 4×5 kg) and frequency to your number of machines and real consumption.
Do you offer a certified ecological option?
Yes. The Eco Wash range holds EU Ecolabel certification and is available with the same logistics coverage in Birmingham.
We also deliver to other cities
National coverage with fast delivery
Ready to optimise your laundry in Birmingham?
Join the 3,500+ laundries that already trust us. Request a tailored proposal, no commitment.