The low-cost myth in laundry chemistry
"If I buy cheaper detergent, I'll spend less." False. What matters is the cost per wash, not the price per litre. A diluted detergent needs three times the dose to deliver the same result, which ends up costing as much as 40% more per cycle.
The hidden costs of low-cost
Systematic overdosing
Users and systems compensate for low concentration with more product. Consumption spirals out of control.
Excessive foam
Domestic formulations generate foam that clogs pumps and damages the machine.
Frequent complaints
Poor perceived quality equals lost customers. The cost of one complaint outweighs the monthly saving.
Equipment breakdowns
Mineral residues in pumps and pipework. Voiding of the manufacturer's warranty.
Amateur image
Customers associate poor results with a poor business.
When price adjustment does make sense
- ✓Negotiable volumes (large accounts or chains)
- ✓High concentration in large formats (lower packaging cost)
- ✓Annual framework agreement with volume discount
- ✓Dosage calibrated and optimised by the technical service
All of the above is compatible with professional products such as Instaquim's. There is no need to sacrifice quality.
Want a competitive price without losing quality?
Free audit and volume-based proposal with professional products.