An honest comparison

ParameterEco-label (Ecolabel)Professional conventional
Biodegradability>90% (auditable)>60% (legal minimum)
Naturally derived ingredientsHigh %Variable
Impact on aquatic organismsVery lowLow
Price+5–10% vs conventionalBaseline
Wash efficacyEquivalentEquivalent
Auditable certificationEU Ecolabel ES-CAT/039/002No
Commercial argumentClear and verifiableWeak

When to choose eco-label

  • Your customers value sustainability (urban, young, educated)
  • You serve institutional clients with environmental requirements
  • You want to stand out from the competition with a verifiable argument
  • You operate in areas with strict environmental regulations

Recommended products

Want to position your laundry as sustainable?

We support your switch to the Ecolabel duo with communication materials for your customers.